Time To Tick

It is obvious that Tiger Woods, world’s greatest golf player, can not enjoy  a great holiday season this year suffering from the huge amount of news about his extra-marital affairs. It seems that the  sports world has no clean man or moral models since Tiger woods falls down after Eddie Jordan and many others. Anyway, Tiger woods, in my humble opinion, handled the media conference better than others had in the past.

As know to all, Tiger Wood is one of the world’s richest athlete due to those big sponsorship and endorsement deals from the world’s most significant brands and companies. But considering the side effects from the exposure of his dishonorable extra-martial affairs, many sponsors have Tiger-starred advertisement removed from television. And that is not a surprise to the public.

As scandals happen every day, Tiger woods’s scandal will hopefully blow over by forgetful public in several weeks or months. But I am afraid his family may suffer from the scandal much longer. And the side effect on his business will likely last even longer. Regardless of Tiger Woods used to be and is still the world’s most influential athlete, conservative advertisers.sponsors will likely shut the doors for Tiger Wood to keep the brand image clean.

But luckily not all take the same action against him. For example, Famous watch brand Tag Heuer, Tiger’s biggest sponsor, has claimed that they will work with Tiger Wood despite the unexpected affairs considering Tiger’s great contribution to the brand’s business in the past.

Tag Heuer , owned by French luxury group LVMH, is in fact a Swiss-Based watch maker. It is reported that they may temporarily temporarily set aside or delay the Tiger-related advertisements. But they will sure have Tiger Woods starred more their ads in the near future .

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